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Anyone for a Mug Cake?

31/7/2016

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Picture
You see, I don't always blog about earth-shattering events or subject matters. Sometimes I just feel the urge to whinge about something stupid.....

There is something terribly wrong about this. I think it was a mistake to have even thought of it!
You’ve heard of those awful packet things called cup-a-soup?  You may have even been brave enough to eat (drink?) one?

Well, here comes ‘Cup-a-Cake’:
‘White Wings is now selling a cake mix product which allows consumers to cook a cake in a cup using a microwave.
The cake can be cooked within one minute and is promoted as an easy solution for those who do not want to oven-bake an entire cake’.

(How mean!)
‘Cake in a Cup comes in three flavours, double chocolate, raspberry and coconut and salted caramel and choc chip.’
It’s actually called ‘Cake in a Cup’ and ‘is available in supermarkets for about $5 for a box of four servings.’

Here’s the promo:
 

From Cup to Cake in 1 minute..... Warm, fluffy and delicious cake in just one minute, with no oven baking required. Simply empty the contents of the packet into a cup, add two tablespoons of milk, stir vigorously, microwave for one minute - and voila!
A delicious cake, with that gorgeous freshly baked aroma, for your pure enjoyment.
With three flavours to choose from, satisfy any occasion in just a minute.
 

Well, apart from me having the old-fashioned idea that cakes are baked to SHARE and can be a pleasant way to end a meal or to accompany a morning or afternoon tea – or coffee - with family or friends, what else do we know about this selfish way of making (making?) a cake?
Apparently (according to dietician, Rebecca Bradford), of the 15 ingredients in this Cake-in-a-Cup, eight are additives, including emulsifiers, artificial flavours and antioxidants. And, I think the antioxidants are not the ones that people ingest to help their good health progress but are additives to keep the mix from ‘going off’ – that is, to preserve the Cake-in-a-Cup ingredients while it sits on the supermarket shelf – or, heaven forbid – in your pantry.

 
The promo suggests that the ‘Cake in a Cup’ will ‘satisfy any occasion in just a minute.’
Just what sort of ‘occasion’ are we visualising?
I honestly cannot think of any occasion that such a thing would ‘satisfy’. Can you?

PS: Thanks to Sunday Mail (Courier Mail, Qld)
 

 
 
 



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    I choose to comment on social issues and write creatively on a variety of subjects -  for a variety of audiences.

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  • About me
  • Short stories
    • Death in the Desert
    • Secrets
    • Airport Drama
    • Acacia
    • Two Chooks in December
    • A Darned Surprise
    • The Sunset Mermaid
    • Friend or Foe?
    • At Rainbow's End
    • Sisterly Love
    • Good Times to Come
    • Being Famous
    • Something Special for Dinner
    • Walter's Secret
    • The Visitor
  • Children's stories
    • The Red Silk Kite
    • The Singing Tree
    • Beatrice Barnfeather
    • Garth's bath
    • Little Dog Tambo
    • Flowers For a Special Day
  • Non Fiction
    • Letter to a Soldier
    • The Body
    • Autumn Saturday
    • A Year With Billy
    • Lunch
    • Harry's Story
    • 2007 bushfires
    • My Father's Kite
    • Death of a Chook
    • Gentle Heartache
    • Shopping with Sisters
    • When I am Old
    • Matilda
    • Fragments
  • Blog