Olympics - games, or commercial opportunity?

A great  'sporting celebration'? Sports celebrated from every (?) nation.
Well.............McDonalds is the OFFICIAL (!) restaurant for the London Olympics; Cadbury is the OFFICIAL (!) treat provider (treat provider????) and Coca Cola is the OFFICIAL drink provider. Heaven help us! How many athletes competing in these "games" live on McDonalds, Cadbury and Coca Cola products? Touch ironic, anybody?
Woe betide anyone who disobeys these (commercial) rules!
AND..........Some poor London cafe owner has had to remove one letter from his shop's frontage (for the duration of the Olympics), to (now) call it the "LYMPIC" cafe, so as not to be forced to close down! As I said....heaven help us when it comes to this!