At the same time, commercials on TV featuring remedies for IBS (Irritable Bowel Syndrome) are bordering on the monotonous. The frequency (of the commercials, that is) seems to be increasing at an amazing rate. So, what is it? Are people experiencing discomfort after eating - and eating bread and wheaten-flour-based products, especially – more and more? If this is the case, then perhaps we should be looking carefully at all the ingredients of the modern day loaf/cake/biscuit/whatever, instead of assuming an illness exists, then spending time and money on the remediation of the ‘disease’.
Of course, the traders in ‘gluten free’ products are having a field day and charging whatever they like as they prey on people’s insecurities concerning their gut.
I suspect there is more to it that an often sudden
realisation that a person’s gut-ache is an indication of