Anyone for a Mug Cake?

You see, I don't always blog about earth-shattering events or subject matters. Sometimes I just feel the urge to whinge about something stupid.....

There is something terribly wrong about this. I think it was a mistake to have even thought of it!
You’ve heard of those awful packet things called cup-a-soup?  You may have even been brave enough to eat (drink?) one?

Well, here comes ‘Cup-a-Cake’:
‘White Wings is now selling a cake mix product which allows consumers to cook a cake in a cup using a microwave.
The cake can be cooked within one minute and is promoted as an easy solution for those who do not want to oven-bake an entire cake’.
(How mean!)
‘Cake in a Cup comes in three flavours, double chocolate, raspberry and coconut and salted caramel and choc chip.’
It’s actually called ‘Cake in a Cup’ and ‘is available in supermarkets for about $5 for a box of four servings.’

Here’s the promo:
 
From Cup to Cake in 1 minute..... Warm, fluffy and delicious cake in just one minute, with no oven baking required. Simply empty the contents of the packet into a cup, add two tablespoons of milk, stir vigorously, microwave for one minute - and voila!
A delicious cake, with that gorgeous freshly baked aroma, for your pure enjoyment.
With three flavours to choose from, satisfy any occasion in just a minute.
 
Well, apart from me having the old-fashioned idea that cakes are baked to SHARE and can be a pleasant way to end a meal or to accompany a morning or afternoon tea – or coffee - with family or friends, what else do we know about this selfish way of making (making?) a cake?
Apparently (according to dietician, Rebecca Bradford), of the 15 ingredients in this Cake-in-a-Cup, eight are additives, including emulsifiers, artificial flavours and antioxidants. And, I think the antioxidants are not the ones that people ingest to help their good health progress but are additives to keep the mix from ‘going off’ – that is, to preserve the Cake-in-a-Cup ingredients while it sits on the supermarket shelf – or, heaven forbid – in your pantry.
 
The promo suggests that the ‘Cake in a Cup’ will ‘satisfy any occasion in just a minute.’
Just what sort of ‘occasion’ are we visualising?
I honestly cannot think of any occasion that such a thing would ‘satisfy’. Can you?

PS: Thanks to Sunday Mail (Courier Mail, Qld)